Using the Internet to Propel Your Career as a Makeup Artist

Schools for makeup artists typically emphasize that word of mouth referrals are one of the most powerful ways that makeup artists book clients.  While that may be true, we live in the day and age of social media.  Today, nearly everyone has access to the internet and often checks the internet from their mobile phones throughout the day.  For this reason, utilizing social media for your makeup artistry business can help you to enjoy greater success.

After you’ve completed all of your makeup artist classes, start marketing yourself right away.  There are many avenues on the internet that should be utilized including personal websites, blogs and social media.

Every aspiring and established makeup artist should have a personal website that displays their best work from their portfolio, their rates and a bio section.  For your URL, you should use your full name so that people can find it easily.  Various websites offer free professional websites such as  Wix also offers more specialized websites for minimal monthly fees.  Put thought into the design and colors of your website because this has an impact on the viewers and potential clients.

Make sure to link your website to your social media pages, a personal blog, and any other websites you’re connected to.  You may want to look into hiring an SEO company to help you increase your rankings on the search engines as well.  Create a professional email address that’s separate from your personal email.

Research shows that makeup artists who don’t post their picture online, are less likely to be hired than those that do.  Social media is one of the most effective ways to connect with potential clients and reach a larger audience.  Facebook, Twitter, LinkedIn, and YouTube are very popular sites that can help you make your business highly visible.  It’s absolutely crucial to maintain a professional appearance on your social media accounts.  You shouldn’t post pictures of yourself partying until 3:00 in the morning!  Potential clients are likely to look for someone else if you present yourself as irresponsible.

Many makeup artists today use blogs and YouTube videos to gather a following.  Millions of people log onto YouTube every single day for beauty advice and makeup tutorials.  You can start a channel to show your skills and techniques. This is also an opportunity to show off your personality.  Use good lighting and speak clearly to add credibility to your pictures and videos.

In today’s market, it’s crucial to know how to use the internet to promote yourself as a makeup artist.  You never know what could happen, you might even become the next YouTube sensation!


Guest post is provided by Cosmix Inc., one of the leading schools where students can take makeup artist classes with professional, experienced instructors.  Browse their website for more information.